Where the data meets the game.
Divot Lab analyzes golf through data. Strokes gained. Tournament performance. Equipment. What actually matters for players at every level.
Golf coverage tends toward hot takes or feel-good narratives. We focus on what the numbers show. Why certain players dominate. What separates skill levels. Whether equipment changes make a measurable difference.
Built for golfers who want to understand the game beyond the surface.
Start with a question. Pull the relevant data from PGA Tour stats, DataGolf, USGA research, and other sources. Follow where it leads.
If the data contradicts conventional wisdom, we go with the data.
Clean apparel. Quality materials. Subtle branding. For golfers who care about both the game and what they wear.
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